Urban wine bars with natural wine have been trending for a while now, and in the middle of picturesque Zlín, at Zarámí 90 street, one such wine corner is hiding. Literally.
Winehood is a place we've been going to since the beginning of time, and we were even happier when we got to lend a hand and help it mature in the digital world too.
We went into the collaboration with winehood with a clear goal. We didn't want to slap the brand with a completely new label, but rather help it go through a gentle refresh and bring it together so that what it already had within it for a long time could shine – quality with a punk edge. We created a unified brandbook that reflected its soul, clarified the brand's terroir, its character and the direction in which it should keep maturing.
This wine bar also has one huge advantage: a strong and loyal community that stays devoted to it and clearly shows it to the Zlín competition. But even in this segment, there's sometimes a time for a light refresh and modernization. That's why we decided to make the path to winehood more pleasant, not just for wine lovers in Zlín, and let them order winehood straight to their door.
Social media then followed exactly in the spirit of the newly set strategy. We cleaned up the typography, colors and content approach so everything would work together. We prepared templates and creatives for social media and performance campaigns that reflect the brand's nature and leave you with a balanced, bitter taste on your tongue — and FOMO, if you haven't been there yet.
