StoppOptik specializes in selling contact lenses, eyewear from renowned brands, and related accessories. It also offers professional services in eye examinations and contact lens fittings.
Our collaboration covers the full spectrum of online communication — from social media and PPC campaigns to newsletters and the recent e-shop redesign. And the results? As clear as a freshly cleaned pair of glasses!
We made it easier for customers to find the information they need on the website — no more reading between the lines. We created a clear and concise FAQ section with straightforward answers that explain everything at a glance.
We’re also currently working on a new e-shop, where the user experience will be brought into perfect focus.
A key part of our collaboration has been finely tuned PPC campaigns — delivering results that are clearly visible, even without thick glasses.
In 2024 alone, thanks to constantly optimized campaigns, the e-shop’s revenue grew by 24.73%, bookings for eye exams and contact lens fittings increased by 53.93%, website traffic rose by 27.06%, and total impressions went up by 56.18%.
Simply put — well-targeted ads brought in more customers who not only made purchases, but are happy to take another look at StoppOptik.
And what’s left to say? Beyond increased revenue, more bookings, and a rise in visibility, we’re especially pleased to see a steady growth in first-time customers choosing to shop with StoppOptik.
Because as we know — once you’ve seen clearly (and not just the ads), you’re likely to come back for more.