OSTROJ, one of the oldest registered brands in the Czech Republic, is stepping into the future with new projects and a full-scale modernization. And with it comes a fresh visual identity — after nearly 20 years, we’ve given the OSTROJ crew a whole new look.
The new visual identity reflects the brand’s technical precision and reliability, while also honoring its rich history. The redesign included the creation of a new typography, color scheme, and graphic elements.
The logo itself underwent a subtle refinement — the symbol was slightly adjusted for better visual balance to meet modern standards, and it was complemented by a visual style whose typography and shapes naturally stem from the logo itself.
As the saying goes, “The grass is greenest where you water it.” The color palette now features lighter shades of green, symbolizing not only technological progress but also sustainability — a core value deeply rooted in OSTROJ’s corporate code.
This visual shift also reflects the company’s symbolic journey from underground to the surface. OSTROJ has long since moved beyond mining equipment (though the Seven Dwarfs would definitely be envious!) and is now increasingly focused on areas like tunnel construction, forging for the automotive industry, and the development of automated conveyor systems.
From there, nothing stood in the way of rolling out the new visual identity across every imaginable touchpoint — from catalogs and digital platforms to T-shirts, socks, and even the exhibition booth at the Brno International Engineering Fair (MSV).
And it’s not just growing in terms of new projects — the number of employees is rising too. That’s why we created HR communications that visually align with the new direction OSTROJ is taking. Think job posting ads, ghost posts, or flyers — all dressed in a fresh look straight from our studio!
At the beginning of 2025, a new website was launched thanks to close collaboration — built on the foundation of OSTROJ’s updated visual style. The site is packed with detailed overviews of products and services, as well as strong case studies and references.
A major new feature is the integration of the careers section, which previously existed as a standalone microsite. This change now gives potential job applicants access to detailed information about open positions in one place — along with key insights into the company and its culture.
